It is no secret that every business, small or big, needs digital marketing nowadays. The audience demands it, and if you want to be part of the fight, you’ve got to take advantage of the new tools everybody is already using. This is why in this article we will tell you the 4 online marketing strategies for small businesses you must implement to succeed this 2022.
1. Start with social media marketing
Does your business have profiles or fan pages on social media platforms such as Facebook, Instagram, Twitter, or even Linkedin? Are you boosting your efforts with social media marketing (a.k.a. social media ads). If not, what are you waiting for?
According to a study carried out by Sprout Social, 90% of marketers agree that social data enables them to stay ahead of their competitors. In other words, if you don’t leverage your social media, you are behind everybody else.
Keep your social media professional
Even though almost anyone can create a fan page, the secret relies on presenting a professional social media image that represents your business. Whether you are a large company or a local business, sending the wrong message can hurt your brand. Rely on professionals to achieve your business goals
Finally, boost everything with social media marketing. Use the power, affordability, and segmentation options social media ads provide to get to the right customers whenever they are scrolling.
2. Have a website for your small business
If your business does not have a website, it’s almost as if it did not exist. Start constructing your online presence and let your clients learn more directly from you by having a website that represents your brand. Nowadays, having a website for prospective customers to explore and make the right decisions could be the main difference between who gets the final customer.
Optimize your website with SEO (Search Engine Optimization)
Search Engine Optimization or SEO is the strategy you need to boost your website traffic, bring awareness about your brand, be positioned as an opinion leader, and much more benefits that will land you lots of customers. An SEO strategy focuses on enhancing your website both in the technical and content areas. And, best of all, it does not rely on an ad budget. SEO organically positions your webpages in Google or other search engine results when a person does a specific search you are
Responsive, mobile-first, mobile-friendly website
Think about this for a second. Do you always explore a website on your computer? Probably your answer is no. And, like you, lots of people choose the preferred devices: mobile phones (smartphones or tablets) to search and explore for answers. Think mobile-first and enhance your SEO strategy. Your website should work 100% right both on desktop and mobile devices, that’s what we call responsive, mobile-friendly websites.
3. Focus on Content Marketing
Even though you have created every social media channel and a website for your business, you should never forget about content. Because you don’t want your clients to leave your website, do you?
Develop a strong content marketing strategy to attract new clients, retain the ones you have and help them make the right decisions. Plan your contents, develop topics and idea clusters and focus on what a prospective client needs from you. Stop trying to sell, and start selling.
4. Invest in Ads (tip: online advertising is cheaper)
Now you have an SEO-optimized website, which is mobile-friendly and responsive. Plus, your content is curated and people are searching for the topics you explore. It is time to invest in ads. Boost all your efforts and get your content in front of the right audience with ads.
SEM or Search Engine Marketing represents the paid campaigns and paid efforts you will do to take the short path to get to the final results you want. With a strong SEO strategy, by adding SEM you will cover both short and long-term results. Create search campaigns to target keywords and search terms your prospective clients are typing on Google. Choose display campaigns to show ads whenever they explore different websites and even YouTube.
Where to start with online marketing for your business?
Now you know 4 online marketing strategies for small businesses you need to implement this 2022. But stay calm, you don’t have to do it by yourself. At BMT Agency we are a strong team of professionals specialized in every aspect of the digital universe, whether it is digital marketing, websites or graphic design.
We add the business component, which means we strategize with you to develop the best plan for your own business to achieve every goal. Schedule a complimentary meeting with us to discuss your needs and start growing.