How an SEO strategy can help your business grow

How an SEO strategy can help your business grow

Search Engine Optimization for roofing companies

Industry

Construction

Client

Swift Roofing

Key Stats

  • 4x More impressions after the website revamp and SEO strategy
  • 400% More traffic
  • 90+ qualified leads, result from SEO, nod paid campaigns

How we Did it

  • Search Console Indexing
  • Keyword Research
  • Competitor analysis
  • Promoting blog posts on multiple channels

Our client Swift Roofing had a weak online presence with an outdated website. That is why, the first step in the process of achieving Swift’s main goal started by rebuilding the website, taking into account on-site and off-site SEO parameters.

Through keyword research, our team was able to identify the keyword list we should follow to increase the interest of qualified leads with a positive impact on the Viking We developed a full SEO strategy, based on keyword research, competitor analysis, search console indexing, and an inbound blog, to position Swift Roofing’s website and individual pages on Google’s search engine result pages (SERPs)

We knew Swift was not the only company out there trying to position their brand with several of the spotted keywords on our list. That is why we analyzed what others were doing in terms of SEO and how competed were our chosen keywords. After these, we focused our efforts on the best ways to obtain the greatest number of leads through a mix of short, medium, and long-tail keywords positioned throughout the contents. 

Growth Graphic

After constructing strong technical SEO on the website, we delivered several posts for Swift’s blog. We based the contents on an inbound strategy to attract new visitors looking for related topics on our client’s services in Wisconsin. After learning Swift Roofing knew their business, potential customers confidently started asking them for a quote on different services. 

Content is key, however, a strong SEO strategy is always combined with website enhancements on User Experience (UX), User Interface (UI), usability, web design, website load speed, and search engine parameters compliance. Which is just what we did on Swift’s website.
At the moment, with the implementation of BMT Agency’s SEO strategy, the results are simply amazing. Just a few months after it launched on the website revamp, Swift Roofing experienced 400% more traffic to the website, 4x site impressions, 125 goal completions and more than 90 qualified leads (just from the SEO strategy, without requiring a paid campaign).

Goals in analitycs

When a business grows, you should also take into account that you may need help with certain matters, such as payroll, for which Payroll Agencies represent a great ally.

At the moment, with the implementation of BMT Agency’s SEO strategy,the results are simply amazing. Just a few months after it launched on the website revamp, Swift Roofing experienced 400% more traffic to the website, 4x site impressions, 125 goal completions and more than 90 qualified leads (just from the SEO strategy, without requiring a paid campaign). 

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