Swift Roofing
Client
Swift Roofing
KEY STATS
- 67x more traffic to the web site than in 2020.
- 13x more backlinks than in 2020.
- 6x more referring domains than in 2020.
- 20,000x more impressions than in 2020.
HOW WE DID IT
- Search Console Indexing
- Keyword Research
- Competitor analysis
- Promoting blog posts on multiple channels
- Brand awareness marketing campaigns on Google Ads
- Keyword Search campaigns on Google Ads
Goal
To renew the brand with a modern and fresh image, in addition to positioning Swift Roofing in the minds of those in the Milwaukee area with plans to protect their properties from the weather, and give their homes a makeover in the short, medium or long term.
Process
Swift Roofing had already made a name as a brand in Milwaukee, however, their digital presence was far from showing the professionality and good work they offered. With this in mind, it was decided to renew the branding and website, and boost this business with digital marketing strategies such as SEM and SEO.
Our client, Swift Roofing, had a weak online presence with an outdated website. So, the first step in the process of achieving Swift’s main goal started by rebuilding the website, taking into account on-site and off-site SEO parameters.
We developed a strong SEO strategy, based on keyword research, competitor analysis, search console indexing, and an inbound blog, promoted through diverse channels. The results we saw after the website revamp with the implementation of the SEO strategy were simply amazing. Just a few months after the SEO strategy’s launch, Swift Roofing experienced 400% more traffic to the website, 4x site impressions, and more than 90 qualified leads (just from the SEO strategy, and with no advertising budget or paid campaigns).
Solution
The characteristic colors of the brand were maintained, but the look and the way of communicating the concept were raised closer to the user, adding joviality without neglecting the professional part. We developed content in blog format in the website, using keywords that helped position the brand within the main search results.
