The business world is increasingly competitive and now offering quality products or services is not the only step that must be taken to ensure success. The image of your brand, the connection it has with the public and transmitting a positive message are elements that must also be fulfilled to create a corporate identity.
In this BMT Agency blog post we tell you more so that you too can create a strong company brand.
This is Corporate Identity
The Corporate Identity is the set of perceptions that the public has of a company. This set of perceptions is built by working on certain elements that, together, will achieve the best possible image. With each one of them, a company has to fulfill an objective: transmit and publicize the main aspects and values of a brand.
The essence of the company must be solid and distinctive enough to position the brand in the public’s mind. Some companies have achieved it, making their products or services easily identifiable and even being a benchmark or appropriating the market.
Elements of Corporate Identity
To work correctly with the corporate identity, it is necessary to know what the elements that compose it are:
- Organizational culture and philosophy
- Corporate strategy: mission, vision and values
- Corporate social responsibility
- Corporate image: logo, fonts, colors, corporate stationery
- Brand strategy
- Communication and publicity
- Action protocols
Benefits of having a Corporate Identity
Creating a Corporate Identity has only one drawback: it requires a good marketing team capable of adding value to your company. However, the benefits are numerous, such as the following:
- Stay longer in memory
- Close to the public
- Higher prices for your products or services
- Attraction of competent employees
Corporate Identity transcends visual identity and converges with complex and profound aspects, such as image and communication. For this reason, the support and guidance of specialists and professionals is a decisive factor when giving life to the identity of your brand.
Give your brand the identity it deserves with BMT Agency!
At BMT Agency we are delighted to help you develop and execute a Corporate Identity that involves the right marketing strategy to achieve the goals you have set in an environment that is as changing as it is necessary for today’s companies. Contact us and a group of experts will become your best ally in the digital world.