Simple answer: Why not? Thinking about the new era and how people look for services or products and find them, having a website is not a matter to discuss. Every business needs a website to attract new customers, serve the ones on their database and increase sales, among other basics that should not be dismissed.
Think about your competitors. Do they have a website? If they do not, with your website up on the internet, you will have a great advantage over them. If they do have one, guess who is ahead of the competition. Only the ones who adapt will survive.
What about digital advertising for websites?
Yes, traditional advertising such as brochures or tv ads is kind of still working. And yes, it is regularly more expensive than digital advertising (and less accurate). So, if there are new, cost-effective, and more precise ways to approach a specific audience, why not use them?
When a business decides to have a website, a new channel is opened for their regular and new customers. Digging into the content provided directly from the brand, people can research and learn more about their products or services. Plus, with the right SEM and SEO strategies, they can find them whenever doing a search query that involves their products. This magic does not happen with a simple flyer.
Advertise when your customers are searching!
And be available 24/7
Your website is online all the time: 24/7, 365 days a year. This is great because you don’t need an open hours sign out of your door or a phone line to inform your customers about your services. People just have to go to your website whenever it is comfortable for them and find out everything on their own. Plus if your business website has a chatbot, answering is available 24 hours a day. Virtual Receptionist Services can also be functional to serve clients and allies. Finding one that fits the needs of your business can help you maintain presence and attention at all times and when they are most required.
However, this does not mean you have to push advertising all day and spend your budget when customers are not looking for your services. A good digital marketing campaign lets you optimize your budget so that ads show on the best-performing times and days. Forget about traditional TV advertising, where, for example, senior diaper ads are shown to kids (because you can’t control almost anything about who will see your ads). Start segmenting and targeting your audience, get cost-effective SEM strategies bringing the right traffic to your website.
Increase the size of your audience with a website
It’s time to get to a wider audience with the right website. In the past, nurturing a client database meant a lot of marketing on-site strategies that needed people and a big budget for results. Today, lead generation campaigns are an easy, more accurate way to get qualified leads for your business.
If you are a small business or people are not quite aware of your brand, probably they will not trust you at first sight. Let them dig into your inbound valuable content, navigate through your professional web design, take quick looks at your fast-loading pages, and finally build the trust they need to leave their contact information on your website. It’s how it works. A strategic web development expert, as BMT Agency, focuses on every detail so that this trust is correctly built.
It’s time to put your energy where the money is. Now that you know why your business needs a website, don’t waste more time and get the best partner for you. BMT Agency counts with a team of web developers, web designers, SEO, and SEM experts that will love to help you grow your business.