Tropical Pops Branding
Challenge
Goal: To communicate that Tropical Pops are made with natural fruits that tasted just like the freshness, sweetness, juiciness and flavor of the tropic. Plus, that their ingredients came from a very different climate, region and culture.
Process
To bring this concept to life we used images that represented both the freshness of tropical fruits and the textures and colors related to latin culture. We would combine them with playful elements that recalled happiness and fun.
Solution
For branding, we mixed a diversity of colors, textures and forms to represent freshness, fun and diversity; that would bring the brand a distinctive identity. Finally, we boosted the image with enticing descriptions that played with all those delicious flavor combinations.
