Our goal was to create a modern, vibrant and attractive look for young adults in the workforce. We selected fonts and colors that would function in both digital and printed media.
The main inspiration for this brand came from the word ‘shift’; we wanted to create a new experience that drifted from the conventional way for anyone who was looking for a quick job.
With the word ‘shift’ as our focus, we used vibrant colors and dynamic graphic elements, such as arrows and geometrical shapes. Intricate shapes, patterns and compositions illustrate this brand.
With “Shifting” “Modern” & “Dynamic” at the forefront, we created graphic elements and compositions that would suit an easy-to-use website as well as a mobile app. We shifted the market by developing an innovative concept out of the brand’s core.