{"id":4376,"date":"2022-11-23T01:13:13","date_gmt":"2022-11-23T07:13:13","guid":{"rendered":"https:\/\/bmtagency.com\/?p=4376"},"modified":"2022-11-23T01:14:58","modified_gmt":"2022-11-23T07:14:58","slug":"what-is-corporate-identity","status":"publish","type":"post","link":"https:\/\/bmtagency.com\/what-is-corporate-identity\/","title":{"rendered":"What is Corporate Identity?"},"content":{"rendered":"\n<p>The business world is increasingly competitive and now offering quality products or services is not the only step that must be taken to ensure success. <a href=\"https:\/\/bmtagency.com\/what-is-branding\/\">The image of your brand<\/a>, the connection it has with the public and transmitting a positive message are elements that must also be fulfilled to create a corporate identity.<\/p>\n\n\n\n<p>In this BMT Agency blog post we tell you more so that you too can create a strong company brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This is Corporate Identity<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>The Corporate Identity is the set of perceptions that the public has of a company. This set of perceptions is built by working on certain elements that, together, will achieve the best possible image. With each one of them, a company has to fulfill an objective: transmit and publicize the main aspects and values of a brand.<\/p>\n\n\n\n<p>The essence of the company must be solid and distinctive enough to position the brand in the public&#8217;s mind. Some companies have achieved it, making their products or services easily identifiable and even being a benchmark or appropriating the market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-2-1024x576.jpg\" alt=\"\" class=\"wp-image-4378\" srcset=\"https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-2-1024x576.jpg 1024w, https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-2-300x169.jpg 300w, https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-2-768x432.jpg 768w, https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-2-1536x864.jpg 1536w, https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elements of Corporate Identity<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To work correctly with the corporate identity, it is necessary to know what the elements that compose it are:<\/p>\n\n\n\n<ul>\n<li>Organizational culture and philosophy<\/li>\n\n\n\n<li>Corporate strategy: mission, vision and values<\/li>\n\n\n\n<li>Corporate social responsibility<\/li>\n\n\n\n<li><a href=\"https:\/\/bmtagency.com\/the-importance-of-graphic-design-in-digital-marketing\/\">Corporate image<\/a>: logo, fonts, colors, corporate stationery<\/li>\n\n\n\n<li>Brand strategy<\/li>\n\n\n\n<li>Communication and publicity<\/li>\n\n\n\n<li>Action protocols<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of having a Corporate Identity<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Creating a Corporate Identity has only one drawback: it requires a good marketing team capable of adding value to your company. However, the benefits are numerous, such as the following:<\/p>\n\n\n\n<ul>\n<li>Stay longer in memory<\/li>\n\n\n\n<li>Fidelity<\/li>\n\n\n\n<li>Close to the public<\/li>\n\n\n\n<li>Higher prices for your products or services<\/li>\n\n\n\n<li>Attraction of competent employees<\/li>\n<\/ul>\n\n\n\n<p>Corporate Identity transcends visual identity and converges with complex and profound aspects, such as image and communication. For this reason, the support and guidance of specialists and professionals is a decisive factor when giving life to the identity of your brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Give your brand the identity it deserves with BMT Agency!<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>At<strong> BMT Agency <\/strong>we are delighted to help you develop and execute a Corporate Identity that involves the right marketing strategy to achieve the goals you have set in an environment that is as changing as it is necessary for today&#8217;s companies. <strong>Contact us<\/strong> and a group of experts will become your best ally in the digital world.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/04\/Byron-Angeles.png\" alt=\"This image has an empty alt attribute; its file name is Byron-Angeles.png\" width=\"252\" height=\"252\"\/><figcaption class=\"wp-element-caption\">Byron Angeles<br>Digital Marketing<br>Specialist | SEO Certified<br>by Hubspot Academy<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The business world is increasingly competitive and now offering quality products or services is not the only step that must be taken to ensure success. The image of your brand, the connection it has with the public and transmitting a positive message are elements that must also be fulfilled to create a corporate identity. In &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/bmtagency.com\/what-is-corporate-identity\/\"> <span class=\"screen-reader-text\">What is Corporate Identity?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":4377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[18],"tags":[36,14,11,34,13,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Corporate Identity? | BMT Agency<\/title>\n<meta name=\"description\" content=\"Corporate Identity goes beyond the name, logo, and colors. Discover with BMT Agency what elements will help you give your brand the most flattering identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bmtagency.com\/what-is-corporate-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Corporate Identity? | BMT Agency\" \/>\n<meta property=\"og:description\" content=\"Corporate Identity goes beyond the name, logo, and colors. Discover with BMT Agency what elements will help you give your brand the most flattering identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bmtagency.com\/what-is-corporate-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"BMT Agency - Business Marketing Technology\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bmtagency\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-23T07:13:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-23T07:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BMT admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thebmtagency\" \/>\n<meta name=\"twitter:site\" content=\"@thebmtagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BMT admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/\"},\"author\":{\"name\":\"BMT admin\",\"@id\":\"https:\/\/bmtagency.com\/#\/schema\/person\/97f2a749a96e9541864e41822d4e94c7\"},\"headline\":\"What is Corporate Identity?\",\"datePublished\":\"2022-11-23T07:13:13+00:00\",\"dateModified\":\"2022-11-23T07:14:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bmtagency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-1.jpg\",\"keywords\":[\"businesses Marketing\",\"Content Strategy\",\"Corporate Website\",\"digital marketing\",\"Search Engine Optimization\",\"Wordpress Website\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bmtagency.com\/what-is-corporate-identity\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/\",\"url\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/\",\"name\":\"What is Corporate Identity? | BMT Agency\",\"isPartOf\":{\"@id\":\"https:\/\/bmtagency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bmtagency.com\/what-is-corporate-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bmtagency.com\/wp-content\/uploads\/2022\/11\/What-is-Corporate-Identity-1.jpg\",\"datePublished\":\"2022-11-23T07:13:13+00:00\",\"dateModified\":\"2022-11-23T07:14:58+00:00\",\"description\":\"Corporate Identity goes beyond the name, logo, and colors. 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