Think about something you bought 10 years ago. If you thought, for example, about running shoes, they might be all worn out or out of your life. If it is a computer, well you probably have changed it for a new one or made several modifications throughout the years so that it still works. If it is food, unless it is a french aged cheese, it expired a lot of years ago. <\/p>\n\n\n\n
So, why should a website follow different rules? We\u2019re living in a fast changing world, which asks for updated products that go according to new ways of life and technologies. That is why the average website lifespan is just under 3 years.<\/strong><\/p>\n\n\n\n Your brand evolves as you develop new products or enhance your services and your image to correspond to your client\u2019s needs and desires. Maybe you changed your message or the way it is presented, maybe your logo was aging and you renewed it. Those are basic reasons why your website should always attend to changes. It must reflect what your brand is saying<\/strong> in the rest of the available channels. <\/p>\n\n\n\n Furthermore, when speaking about website optimization<\/strong>, websites that are constructed and optimized for Google<\/strong> and other search engines, are more likely to be found whenever a user makes a query. Because, even though you have a website, it could not even be indexed on Google, so, unless a person typed it exactly, they might not be able to find it. Is your website hard to use? Is it user friendly or created for user experience? Is it findable? If it is not, you are making it harder for your clients or potential customers to engage with your brand or business.\u00a0<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n When thinking about web development timelines<\/strong> there is a wide range of possibilities. Depending on your industry, the size of your business or your goals and vision, the website\u2019s size could vary. Don\u2019t leave one of your main assets, your website, to freelancers that do not have the overall panorama and team focused and specialized on every aspect of website construction. Plus, it is important for you to work with a professional agency<\/strong> that understands your business and your vision when constructing your website. Hint: BMT Agency. <\/strong><\/p>\n\n\n\n Now, there is another aspect that matters here. Your website’s lifespan also depends on the maintenance you give to it<\/strong>. It\u2019s not the same if you make changes every three months, than if you do it every three years. Prolong your website\u2019s life by keeping it relevant and actualized.\u00a0<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\nDo some websites last longer to be built?<\/h2>\n\n\n\n
EXTEND YOUR WEBSITE\u2019S LIFESPAN<\/h2>\n\n\n\n