What is Social Listening?

What is Social Listening?

Illustration of two people and the text Social Listening on a blue colored background

What is Social Listening?

Social listening is a technique used in digital marketing, which allows companies to listen and understand the feeling generated by their brand and if a specific topic that generates interest is discussed, either on one or several social networks.

It is an excellent tool to know the position that brands occupy in the consumer’s mind and how they are seen compared to the competition.

What benefits does Social Listening have?

This technique helps us understand how much consumers know and what perception they have of our brand, so we will not only find positive opinions and comments, but also negative ones. With social listening, we can identify areas of opportunity, strengths and weaknesses that will allow us to improve our social media strategies.

Likewise, the essential thing about detecting the feeling towards our brand is being able to carry out immediate actions, such as offering a better product or service, improving the shopping experience and updating our proposal, facing our competitors.

Woman using a computer to do Social Litening of her brand

What does Social Listening measure?

This tool measures how many people are talking about our brand, it allows us to obtain a Share of voice, finding what percentage of the market talks about us and our competition.

In addition, it makes it possible to listen to the perception of our brand and by also knowing what is said about our competitors, we can carry out a benchmark analysis that will help us generate strategies aligned with our objectives, differentiating ourselves from the competition.

What social listening tools exist?

There are currently a large number of social listening tools that help you keep track of issues related to your brand on social networks, some of the most important are:

  • Hootsuite 
  • Social Bakers 
  • Sprout Social 
  • Google Alerts 
  • Twitter Advanced Search

What is social listening for?

Social listening is useful for all types of companies that want to stand out in social networks, since it is possible to know in depth the interests and needs of users; with which it will be possible to generate content focused on the target and even improve business strategies.

Other of its utilities are:

  • Generate qualified leads or MQL
  • Analyze the competition
  • Know our Share of voice
  • Improve customer service
  • Create stronger relationships between the brand and users
  • Monitor digital marketing efforts

Illustration of a man doing Social Listening of his business in digital media

At BMT Agency we know how to listen!

At BMT Agency we have certified professionals in various areas of Digital Marketing who seek to help you develop and execute the correct strategies to achieve the objectives you have set for your business, in an environment as changing as it is necessary for today’s companies. Contact us and a group of experts will become your best ally in the digital world.

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Byron Angeles
Digital Marketing
Specialist | SEO Certified
by Hubspot Academy


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