In previous posts on the BMT Agency blog, we talked about the importance of a well-developed User Experience (UX) to achieve great SEO positioning.
On this occasion and to help you understand even better the relationship between UX and SEO, we want to share 7 tips that will help you provide the best experience to the public and improve the positioning of your website.
1. Optimize your content
It is very important to optimize the content to improve the UX. It is no longer enough to write for the search engine, it is also necessary to write for the user.
It is necessary to carry out keyword research, with the aim of analyzing the keywords with the least competition and the highest number of searches. Once the keywords have been chosen, they must be used correctly. The main keyword should be placed in the title and H1, in the first paragraph and in the last.
In addition, it is convenient to order the contents for the user, categorizing and labeling them, which is positive for web usability.
2. Web and responsive design
Web design and responsive design must not only be attractive and eye-catching for the user, they must also be practical and efficient for users.
When making a design or thinking about it, it must be taken into account that the user must navigate the web as if they had done it before, without the need for them to learn. If you find it difficult to navigate the web, you will most likely abandon it quickly.
Therefore, you should not focus only on originality and aesthetics, all aspects must be clear and the graphic line of each web page must be consistent, with the intention of not disorienting the audience.
3. Structure and navigation
The navigation system must be perfectly planned. Any system depends largely on the web having a good structure and UX architecture.
The structure must be clear, facilitating its intuitive handling and keeping the content understandable and useful for the user. In addition, it is good that it presents visible interaction elements such as contact forms, CTAs and legal notices.
It is key to study every detail of the site so that the user enjoys good navigation. Only when the objective of the web is analyzed in depth and the content to be incorporated is studied correctly, can you offer the user a good navigation.
4. Improve the loading speed of your website
Improving the user experience on the website implies improving the loading speed. Avoiding slow navigation is a fundamental aspect of any SEO strategy, since Google cares a lot about the speed of a website due to the great impact it has on users.
Improving web speed involves taking into account some factors, for example:
- Excess of plugins – It is important not to install, as well as eliminate those that are not used or are not necessary because they consume many resources.
- Image optimization – You should not upload images to your website without having optimized them; this reduces the weight of each of them.
- Adequate hosting or server – Selecting quality services is another positive point in website performance.
5. Get engagement on your website
We know how important it is to reduce the bounce rate and that the user stays on the website. Google interprets that if user sessions are longer on your site than on the competition, it is because your site is more relevant.
Therefore, it is necessary to try to get the user to spend as much time as possible. Work must be done to offer the user fully personalized experiences through recommendation systems, chatbots, and/or forms.
6. Analyze user behavior
It is impossible to create a website that improves the user experience if we do not know how they behave on the website. For this reason, it is important to analyze its behavior, with the aim of improving the site and discovering in which parts it is failing.
To analyze the behavior, the time spent on the site must be measured. We can also rely on the bounce rate, flow report, or use some tools such as heat maps or behavior recordings.
7. Use pop-ups
The use of pop-ups helps improve the user experience by showing relevant information or content without affecting the loading time of the website. They can be used for heavy images, less relevant forms, or to display YouTube videos.
Although it can be positive to use pop-ups, you should not abuse them and use them selectively to share valuable and relevant content, in addition to giving the user time to read the information on the pages before showing a pop-up, it is even important that these They can be easy to close so as not to harm the user experience.
At BMT Agency we know how to create a useful and attractive website!
At BMT Agency we are delighted to help you develop and execute a marketing strategy that improves the design and functionality of your website and help you achieve the goals you have set for your business in an environment that is as changing as it is necessary for today’s companies. Contact us and a group of experts will become your best ally in the digital world.