When choosing an agency to help you in your digital marketing efforts, there are many options in today’s world. The first thing is to know what type of service you are looking for, from social media content, ads management, graphic design, web development and SEO/SEM services.

And although there are many agencies that offer the service you need, there are some that will mention the fact of being a Google Partner. But what does it mean to be a Google Partner and what benefits does it bring you? In this BMT Agency blog post we will answer these important questions for you.

What is a Google Partner?

Google Partner companies have passed Google Ads product certification exams, and they stay up to date with the latest product information.

These companies are required to go through training and pass the Google Ads product certification exams. This certifies that a digital marketing company has the knowledge required to provide their clients with the best Google Ads service.

A Google Partner can be certified in numerous types of advertising. These types include search, mobile, video, shopping, and display advertising.

Main benefits of working with a Google Partner agency

1. Experience

Among the requirements to be a Google Partner, it is necessary that the team is certified in different types of campaigns, that is, search, display, video, shopping and applications, in addition to the accounts must be optimized according to recommended practices by Google.

However, they also have a good criteria to deliver great results and optimize the budget, This means that they have not lost many accounts during the last year, speaking of their good management of advertising campaigns and results provided

2. Access to beta features

Agencies that are Google Partners can access new features and tools launched by the Google Ads platform, depending on the verticals they serve in their portfolio, the type of clients they serve, and the expertise they demonstrate. This allows first-hand testing of results before the competition, also helping the platform learn to improve its functionality, including the performance of ads, keywords, sites and other elements that convert better.

3. Stay up to date with the latest PPC information

Google Ads is a Google program used for pay-per-click (PPC) advertising. When you’re working with a Google Partner agency, you’re working with a company that is up to date on all the latest changes. Google requires their Partners to constantly learn the changes. These companies are required to take recertification exams to ensure that they are well versed in the latest changes.

Google helps these companies by providing them with training, so you can feel confident that the information is coming directly from the source. A company needs to be on top of the changes to provide you with the best campaign. Google makes sure that it happens.

4. Direct communication with Google

When you use a Google Partner company, you have a direct line of communication with Google. Google provides these companies with their own team, so they always have someone to contact. These companies speak to Google directly to address numerous types of topics.

The best thing about a Google Partner is that they work directly with Google. Your PPC ads are operated through Google’s platform. They are one of the top search engine platforms that users use to conduct searches.

Also, since they work directly with Google, all of their training comes from Google. These companies are constantly trained on the latest features and how to use them.

5. Provide excellent, results-focused service

Google Partners have to provide a high level of service based on Google standards to remain a Google Partner.

When you work with a Google Partner, they will provide you with the highest level of service. If you’re going to invest the money in a company, you want to choose one that will provide you with excellent service.

6. Constant improvement and evolution

A Google Partner agency must demonstrate that they use best practices and constantly test to improve their skills. This includes actively testing variants of the Google Ads platform in order to get the best possible results for your customers.

They must also update their knowledge and take new certifications and exams, in order to demonstrate that their skills are improving and that learning helps them deliver excellent service.

If an organization does not meet Google’s requirements for partner status, it will be removed. Strict criteria ensure that a high level of service and delivery quality is always maintained.

How do you find a Google Partner?

If you want to know the agencies near you that have a Google Partner designation, just search Google’s database to find the one that best suits your needs.

Google allows you to search by location and budget, so you can always define your search parameters to find a great option. Google Partner agencies also usually place the badge that endorses their appointment on their websites, so if you know of any and want to know if they have this certification, you just have to check their site.

An interesting way to find a great partner is to benefit from branding RFP, evaluate the responses and choose the agency that best understands your needs and is capable of providing you with the best solution.

BMT Agency is a Google Partner agency!

At BMT Agency we are delighted to be a Google Partner and to help you develop and execute a digital marketing strategy that will help you achieve the goals you have set for your business in an environment that is as changing as it is necessary for today’s companies. Contact us and a group of experts will become your best ally in the digital world.